Text message marketing and mobile coupons go hand in hand. Once you've created a database of customers, you can routinely instantly text them money saving coupons. Types of coupons can be:
- buy one, get one free
- next 10 customers get 25% off
- save 25% between 2pm and 4pm TODAY on all items in the store
- many other types as well...
How does mobile couponing work?
According to a study by Juniper Research, mobile-coupon use is expected to grow 30% in the next two years. Businesses, restaurants and retailers can use mobile coupons just like they would a regular coupon. However, mobile coupons are less expensive to create and distribute, more convenient for the customer because they just have to show the message on their phone to get the discount and have historically had higher usage (ie: 23-74% redemption rates).
Mobile coupons can also be sent out very quickly for use within minutes or hours. Good uses of mobile coupons include:
- inventory liquidation
- fill in 'empty seats' in a restaurant or hairdresser
- increase lunch or dinner sales with a mobile coupon sent a couple hours before meal time.
- many other scenarios...
Text Message Marketing
Text message marketing is quickly becoming the next go to medium for today's business owner. Since over 280 million people in the US have a cell phone on them at all times, doesn't it make sense to reach your audience in a manner that is convenient to them? Over 72% of all adults are texting these days, it's not just for the youth. Over 90% of all texts are read within 15 minutes of receipt. Some campaigns have seen redemption rates of 24-70%!
To get started, contact us today.
Products : Mobile Coupons
