Text Message Marketing
Text messaging and text message marketing is becoming more prevalent in our culture than ever before. The effectiveness of text messaging makes text message marketing a natural way to communicate with customers and clients.
Text Message Marketing Highlights:- 280+ million US mobile phone users
- Text messages are viewed more than emails
- Over 90% of text messages received viewed within 15 minutes
- 30% of a Google searches originate on cell phone
How Does Text Message Marketing Work?
Text message marketing is simple.
| Customer sees mobile marketing promotional offer for a "free drink" in some advertisement (newspaper, coupon, sign in restuarant, etc.) |  | |
| Client texts the word "burrito" from their phone to get text message coupon. |  | |
| The prospect receives an automatic reply text with the text message coupon they can redeem by showing their phone. |  | |
| Businesses send subsequent text message marketing offers to those who responded to the initial mobile marketing offer. |  |
Why Use Text Message Marketing?
Text message marketing is simple yet effective. It is important to note that text message marketing isn't designed to replace current marketing efforts such as email marketing, direct mail and a website. Text message marketing helps create a simple initial contact with a prospect or client. Text messaging is also effective in keeping a customer base informed about sales, promotions, information alerts and other items. Businesses will continue to use traditional marketing efforts including email marketing to follow up with their customer base.
How To Use Text Message Marketing
Text message marketing is effective for any company looking to connect with customers and clients' smart phones. Text message marketing is particularly effective for the following:
- Retailers: text coupons to a customer base
- Service Providers: text offers and updates instantly
- Professional Services: make initial contact via text message offer and follow up with text, etc.
Text message marketing is particularly useful when combined with a mobile website. Someone can receive a text from your company with a link to a mobile website. On the mobile website, they can fill in forms, check schedules and even make payments or contributions via their smart phone. To learn more about mobile websites, click here.
Our Products
- - Mobile Websites: Websites that have been optimized to fit nicely on small cellphone screens.
- - Text Message Marketing: Text message marketing is a great way to initiate contact with prospects and their cell phone.
- - QR Codes: QR (Quick Response) codes can be scanned with a smart phone's camera and link the user to a website.
Did You Know?
- - Smart phones play a part in the purchasing decision for over 50% of consumers. This includes researching a product, finding best price or locating a store that sells the item.
- - 30% of all Google searches originate on a smart phone.
- - 90% of all text messages are read within 15 minutes of receipt.
- - Text messages are read more than email (because of all the email spam).